Initial Research: Methods of promotion

Conventions of a Music Video 

For a music video it would show the artist, what the album is called and the release date it is common for film posters to be more detailed whereas for a song the poster would stereotypically more simple. Films and albums could also be promoted through advertisements on billboards and film posters in the newspapers and magazines. A traditional way of marketing a media product is by using posters which tells the target audience the most important information about the media product for example for a film it would show the release date, main actors, the director and a picture relating to the film some how. How has technological convergence and proliferation of hardware changed how films/products are marketed? Also distributors are know to share clips that can be found either in the film or music video which shows the audience enough to get them enticed and want to watch the whole thing therefore marketing the media product. 

Use of Technology in promotion 

Proliferation of hardware and technological have both made it easier to market a media product, due to the increase of technology everything is connected in some way allowing the marketing of a product to be easy, quick and more efficient. There are also trailers which can be shown on IMDB or even on social media like Facebook or twitter in order for people to see what the film/album is about. Pixar created a Monsters University website which allowed people to access it like a normal/real university showing videos that follow characters from the film telling them about their university experience, also the website would show information that told the audience about upcoming events at the university which creates a relationship between he film and the audience. In addition certain franchises also have their own magazine which are used to advertise upcoming films. How has technological convergence and proliferation of hardware changed how films/products are marketed? 

Social Media Promotion 

You can see interviews from the actors/artists which are related to the media product, on social media along with images that explore the insides and out of the production allowing the film/album to be more personal for the audience. Also for independent companies it allows them to stick to their small budget because there are now ways of marketing a media product that doesn't need a lot of money but still does the job.

How are films/artists promoted?

Films and artists are promoted in a range of ways, examples of this are the use of social media for interviews in which feature the artists or actors, conventions like comic con which allows the audience of the films to go and experience talks and interviews with the actors, merchandise is also another way of promoting the film/ artist, franchises which allows the film to be promoted through other films/media products, press releases and advertising campaigns can also be used to promote pieces of media. The marketing of a media product has become more electronic due to the increase of technology because of this the advertising of the product is more beneficial allowing more people to have access to it and increasing the amount of people who want to watch/ listen to it or buy it. Why different forms of marketing do we see? Innovative ways of promotion 

One way innovative promotion was used effectively was during the promotion of Monsters University in 2013. What the public normally gets from these methods of promotion are the dates of which the film/album is released and the cinematic release dates also the basic storyline and idea behind it. 

All of these techniques are used to advertise either a film or a album which therefore indices the target audience to watch or even buy the film/album. Proliferation of hardware and technological have both made it easier to market a media product, due to the increase of technology everything is connected in some way allowing the marketing of a product to be easy, quick and more efficient. Also for independent companies it allows them to stick to their small budget because there are now ways of marketing a media product that doesn't need a lot of money but still does the job. The marketing of a media product has become more electronic due to the increase of technology because of this the advertising of the product is more beneficial allowing more people to have access to it and increasing the amount of people who want to watch/ listen to it or buy it.